India is making progress in the digital market scene by leaps and bounds. According to a report by Statista, India has over 460 million internet users and holds the title for being the 2nd largest online market in India, behind China. Projections suggest by the year 2021, the number of users will increase to 635.8 million. While there is much to come as only 26% of the Indian population has online access, the good news is, the online penetration rate has increased from 10% in 2011. As the market proliferated through the tier-II and tier-III cities, people made the switch to mobile internet and the widespread availability of affordable smartphones only helped the cause.
As the mobile phone demographics widened, more and more people took to using social media. Estimates suggest by the year 2021, there will be close to 358.2 million social media users in India, compared to 216.5 million in 2016. Among the most popular social media app, is Facebook along with WhatsApp, Google+, and Skype.
A recent study conducted by GrabOn has put all these valuable internet data into a real-time animation.
The display provides you with a timer, which changes every second and allows you to jump to an hour, months, days and finally the entire year and check the numbers as you wish.
As social media cemented its hold over the Indian audience, how would online shopping and digital transactions be left behind? During the year 2016, the digital buyer penetration stood at 43.8% thus solidifying the claim that online shopping is a mainstay in the Indian economy.
The Indian audience places a total of 183 million orders on Flipkart per year while the number of orders placed on Amazon stands at 164 million. The retail sales that came from e-commerce portals are expected to cross the 45 billion mark by FY 2021.
Ever since demonetisation move by Modi Government in 2016, it has opened new doors and avenues for digital transaction platforms and mobile wallets such as Paytm, PhonePe, BHIM, Tez and more.
Even other sectors like travel and sub-segments like cabs bookings, flight bookings have seen a boost in the numbers due to more and more people using smartphones (400 million Indians own smartphones) and booking travel options online.
The research shows that 45,662 Indians are browsing content on YouTube in an hour, while 5833 orders are placed via Swiggy in the same duration. During this time, close to 500 million messages are sent through WhatsApp and 215,278 people are engaged on Facebook. These are just some of the data points that we discussed here. You can find an elaborate data representation with wider set of information available in the real-time infographic designed by GrabOn.
Head on to GrabOn and find out how India used the internet throughout the year,
from Google searches to stories posted on Instagram!